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(Pam Oliver / TWITTER)

The Fox Sports sideline reporter received a lot of flak for having a bad hair day, but she isn’t giving the criticisms much thought.

Fox Sports sideline reporter Pam Oliver is expected to rouse quite a bit of attention at Sunday’s Super Bowl, all because of a little misplaced hair, Philly.com reports.

As it turns out, the veteran TV sports reporter made the grievous mistake of having a bad hair day, and it ignited a twitter storm, with people comparing her to Chewbacca and more. Her auburn highlights were a bit wonky and her hair did look a little messy, the news site notes, but it still left more than a few people wondering since when sports was about criticizing the reporter’s looks instead of paying attention to the analysis.

Sadly, this has not been Oliver’s first ride in this rodeo. She has long been the subject of cruel tweets and comments about her hair virtually every game day. There are several parody Twitter accounts about her hair. However, Oliver has a job to do, and she lets these things just roll right off her shoulder.

“It’s the psychology of it that I want to understand,” she told the Philly reporter earlier this week. “It’s comical. This whole thing is just comical.”

After all, it’s not like she’s there just to stand, hold a mic and look pretty.

“I do my own hair and makeup—insert joke here,” she quipped. “I’m up early. I’m at the stadium about four hours before the game, just going over some last-minute stuff and then waiting for some players to come out, which is generally two hours before the game.

“You’re out there, trying a to catch players, get some last-minute stuff, get your reports turned around quickly, and I may or may not have time to put on lip gloss or powder my face,” Oliver added, pointing out that she doesn’t have hairstylists and makeup artists with her on game day. “I know TV is a visual medium, but there are times when you kind of hope that people are listening to what you’re saying as opposed to judging you if a strand of hair is not in place or if you have only got one eye lined or something.

“That’s naive of me. I get it. But there are times I get so tunnel-visioned and focused on what I’m doing to the point of maybe letting that other stuff fall by the wayside. It’s not intentional. You want to look your best on TV,” she told the reporter.

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SOURCE:  BREANNA EDWARDS 
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