public (2)


According to O'Guin, Allen and Semenik in their book Advertising and Intergrated Brand Promotion, the new world of advertising is full of companies who are looking for new ways to get their brand across to audience and potential consumers. In this seemingly ad cluttered environment, small businesses are caught in the struggle between big corporation on how to make their brand visible and recognizable, send out culturally relevant messages in a refreshing way and become top-on-the-minds of audien
Read more…


This Sunday is all about Super Bowl XLV, with the Pittsburgh Steelers going against the Green Bay Packers. As Super Bowl fans would be all excited, so are Android fans. Motorola is planning to air an ad for the world’s first Android OS 3.0 (Honeycomb) powered tablet, their XOOM, during the game.

Most of you who cannot wait, Motorola has given us a small trailer of the ad which runs for 15 seconds. Check out the video:


It looks like Motorola is giving another try to take on Apple and the lack

Read more…