Renegade, revolutionary, re inventor, Steve Jobs transformed the mundane world of technology into the realm of art.

Endowed with a charismatic towering ego, boundless creativity, and a flair for showmanship, Steve Jobs was on a mission to change the world. He was quite comfortable being in the company of such celebrities like Mick Jagger, Andy Warhol, Joan Baez and Maya Lin, and were it not for his abrasive personality, he quite possible would have been on the Time's Man of the Year cover. Mr. Jobs understanding of social trends was remarkably uncanny and who knew how to make better gadgets that were smart, elegant, simple and very user friendly. Alan Deutschman in his book: 'The Second Coming of Steve Jobs' had this memorable line: "He succeeded in becoming the Jackie Kennedy Onassis of business and technology"

Jobs remaking of Pixar Studio was in itself quite epic, but his lasting legacy will be with Apple and the trans formative products that he gave birth to. The product development was painstaking with its losses and failures, but Jobs focus and determination saw them through as he wisely changed his strategy from hardware to software and content. Mr. Jobs leadership and power of example made Apple into a renegade culture that overturned the music industry with its iPod, iTunes and iTunes Music Store launches. With user-friendly designs and interfaces, he single handed reinvented the PC industry and was in excellent position to later on challenge Microsoft's stranglehold in the personal computers market.

Mr. Jobs was a rebel very on in life who had a taste for misbehavior, but also was fascinated with electronics. His cultural horizons were broadened with the hippie lifestyle generation and dabbling in Zen eastern spiritualism. He even once traveled to India wearing nothing but rags as he blended in with that country's teeming population. Coming back to California, he teemed up with Steve Wozniak in a business venture that built and sold "blue boxes" to make free long distance phone calls for users. It was in 1976 that Jobs with Wozniak began a computer business for hobbyists that they named: Apple Computer.

It was in showmanship and presentation that Mr. Jobs truly excelled. Using stage props, slides and an inspired script, he blew away audiences time and time again with his product launches. He became the envy of every Hollywood studio and shocking the corporate world with their entrenched business advertising models. The concept behind these presentations were simple slide shows but with very high impact visuals. Powerful in its efficiency and commanding attention, the imagery had even less words than a power point slide, but it had explosive mass marketing appeal. Making it 'more alive' as Jobs would like to say, required considerable practice and orchestration beforehand.

Mr. Jobs became a very wealthy man, but monetary gain was never his primary motivation, as he knew very well the descent into debasement that transpires every time monetary goals become paramount. His passion was in changing and enriching people's lives even with something as small as an iPod and done with a business model that reduces emphasis on technicality and giving credence and value to artistic expression so that a brand name can actually stand for something in this day and age. "To make the world a better place" was his motto, his creed, and his inspiration. May you rest in peace Steve Jobs.

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