in-n-out-burger-FAITH.jpg
 
In-N-Out Burger, also faith-based, prints Bible verses on milkshake cups and burger bags. (Adam Lau/Associated Press)
In June, a federal court ruled that Hobby Lobby, the art-supply chain, could not be fined for refusing to offer its employees morning-after contraception coverage. This challenge to the Affordable Care Act will surely go to the Supreme Court, where Hobby Lobby's lawyers will argue that a commercial company can, legally speaking, be Christian -- with the same rights to religious freedom that a person has.
Hobby Lobby is not alone in identifying itself as a Christian business. In-N-Out Burger, Chick-fil-A, the trucking company Covenant Transport, and the clothing store Forever 21 all call or market themselves as Christian or faith-based.
But what does that mean? To promote a conservative agenda? To insist on certain music in their stores or to print Bible verses on their wrappers? What about bigger questions, like how management treats -- and how much it pays -- its workers?
Most Christian-identified businesses were founded by evangelical Protestants who are mostly politically and socially conservative. (The well-known Roman Catholic businessman Tom Monaghan, who founded and then sold Domino's Pizza, also finances conservative causes.) Chick-fil-A is well known for its gifts to gay-conversion ministries, but it also supports group foster homes. Tyson Foods, which was founded by evangelicals and, according to its Web site, seeks to "honor God," offers chaplaincy services to employees.
Hobby Lobby is now famous for its stance against what its founders consider abortion pills. But it also promotes a central liberal goal by offering a minimum wage of $14 an hour for full-time employees, about double that of the fast-food employees who struck nationwide this week for better pay and conditions. Hobby Lobby closes on Sundays because of the Christian Sabbath, but guaranteeing all workers that one day off surely pleases secular workers, too -- even if some of them may object to the stores' Christian-music-only policy.
Forever 21 prints "John 3:16" on the bottom of its shopping bags. Covenant Transport, founded in 1985 by David A. Parker, an evangelical, wears its Christianity on the side of its trucks: in its name, which refers to the many covenants made with God in the Bible, and in its logo, a scroll that recalls the parchment on which biblical texts would first have been written.
The Bible verses on In-N-Out Burger milkshake cups, burger bags and other packaging are quite fun, even for an atheist. The verses are tiny and varied, so you have to hunt and see what turns up. Proverbs 24:16 is on the fry boat: "For though a righteous man falls seven times, he rises again, but the wicked are brought down by calamity."
The verses were introduced by Rich Snyder, the founder's son, who died in 1993. They "are small because he wanted to express his faith without imposing it on others," Carl Van Fleet, an In-N-Out spokesman, wrote in an e-mail.
Steve Green, the president of Hobby Lobby and a Southern Baptist, said that the Christian identity of his company affects how it negotiates with vendors.
"We'll negotiate as, 'Here's what we'll pay,' and leave it at that," Mr. Green said on Wednesday. I asked if that meant that they never budged on their initial offers, which seemed improbable. "Sometimes you don't intend on paying more, but they come back, and things do change," he said. "But we're not going to intentionally lie in our negotiating."
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Mark Oppenheimer
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Prince Malachi is the founder of The Oracle Network and the Streetwear brand Y.A.H. Apparel

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