In the summer of 2020, as the Black Lives Matter movement swept America, Ralph Lauren — itself the quintessential American brand — announced far-reaching plans to act in the name of racial equity, from mentorship programs to financial donations.
Specifically, the Ralph Lauren Corporate Foundation pledged $2 million to a dozen historically Black colleges and universities (HBCUs) in December 2021, including Morehouse College and Spelman College.
The collection, which drops on Ralph Lauren’s website, the Polo/RL apps, select stores, and Morehouse College and Spelman College Follett campus bookstores March 29, is more than mere clothing: it’s a landmark moment in Lauren’s legacy.
It’s as good a time as any that the ur-American fashion brand usher in an inclusive American dream.
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SOURCE: High Snobiety, Jake Silbert
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