I am often asked, "Why are the men leaving the church today?" Sometimes it comes out as, "What can we do to keep the men of this church?" or "How can our church reach more men?" There is no easy answer, but in this article I would like to provide some basic principles that will help you develop a male-friendly church.

The overriding principle is simply this: The environment you develop is more important than the events or programs you put on. A man is looking for an environment that is consistent with who he is as a man and a place where he feels comfortable belonging and becoming the man God wants him to be.

1. Men are looking for relevance. Most men in our society today do not see the value of going to church because it is not speaking their language, and it is not addressing the issues they face. For example, a recent survey showed that 92 percent of churchgoing men have never heard a sermon on the subject of work. The unspoken message is: What you do for 60 to 70 hours a week does not relate to what you do on Sunday mornings. The most important issues for men are their work, family, marriage, sexuality, and finances--and rarely are these addressed from the pulpit today. Some of the key questions men are asking are:

• What is true masculinity?
• What is success?
• How do I deal with guilt feelings?
• What is male sexuality?
• Is purity possible today?
• What does a healthy marriage look like?
• How can I raise my children to be successful?
• How can I be a man of integrity in the workplace?
• How can I be a leader in the home, church, workplace, and world?
• What is my purpose in life? 

2. Men want to be involved in a cause greater than themselves. Men want to be involved in something driven by a compelling vision. Men want to know what hill the church is climbing, where we are going, what we are about. The church has the greatest and most far-reaching mission on earth and we should not be bashful about challenging the men of our congregation with it.

3. Men want a shot at greatness. I have never met a man who wanted to be a failure or a loser. Men want to win. They want to be heroes. They want to come in first. Unfortunately, it seems the church today wants nice men, not great men.

4. Men want to be challenged. Men tend to view the world around them as something to be overcome or conquered. It's high time we told them they do not have to check their competitive drive at the door of the church. If they are seeking risk, adventure, change, competition, and expansion--tell them how to find it within the mission of Jesus.