YouTube is the latest to jump on the “stories” bandwagon, adapting the short-form content format popularized by Snapchat.
The new feature, called Reels, is “YouTube’s spin on the popular ‘stories’ format, but designed specifically for YouTube creators,” Roy Livne, YouTube senior product manager, wrote in a blog post announcing the new features.
Reels, available to creators in a beta-test mode, lets users post videos of up to 30 seconds long. But a big difference between Snapchat Stories and oth