The San Francisco 49ers hired Chip Kelly as their coach Thursday, finding a focused, football-first leader CEO Jed York is counting on to turn the once-proud franchise back into a contender.

York announced the move on Twitter and so did the team on its Twitter account.

“After a thorough search, Trent & I are thrilled to announce Chip Kelly as the new #HeadCoach of the @49ers,” York wrote, referring to general manager Trent Baalke.

Kelly won’t be introduced in a news conference until next week