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Starbucks began selling “unicorn Frappuccinos” on Wednesday, a colorful kaleidoscope of a drink, breathing new life into a food trend that had been willed into existence by a torrent of carefully composed pictures shared on Instagram and other social media sites.

For the unaware: “Unicorn food” is any food item jazzed up with dye or cute accessories like fruit cut into little shapes or mountains of pastel marshmallows. The highly committed may add a horn, ears and a mane made

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