A 2010 issue of JET magazine.
(Photo: JET)
First Newsweek, then Ladies Home Journal.
Now Jet.
The magazine, which was founded in 1951, is joining an ever-lengthening list of dying print publications.
Johnson Publishing announced today that Jet will transition to a digital magazine app at the end of June.
Jet has the third-largest circulation in the African-American magazine market with 700,000, behind Ebony and Essence.
“Almost 63 years ago, my father, John Johnson, named the publication Jet because, as he said in the first issue, ‘In the world today, everything is moving faster. There is more news and far less time to read it,’ ” said Linda Johnson Rice, chairman of JPC, in a release. “He could not have spoken more relevant words today. We are not saying goodbye to Jet, we are embracing the future as my father did in 1951 and taking it to the next level.”
Source: USA Today | Ann Oldenburg
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