Make room in your holiday shopping cart! Goldiblox is debuting their first African-American action figure for girls. Since the company started three years ago, their mission has been to get girls building and inspire a future generation of female engineers.
Building and construction toys have long been considered “boy toys”. Goldiblox has aimed to change the idea that only boys can be interested in technology and engineering principles. The company has tapped into girls’ strong verbal skills to develop colorful, appealing toys that connect story plus construction guidelines to further develop spatial processing skills. Girls could finally see themselves as heroic, future engineers. Yet, there was one problem: the only doll offered was white and blonde.
Debbie Sterling, the creator of Goldiblox, recognizes the importance of showing diversity in the company’s characters. It took two years to create Ruby Rails, named after the programming language Ruby on Rails. She can be purchased just in time for the holiday season and spark girls’ interest in engineering principles. Ruby’s action hero persona has moveable joints and hands that can grip. Girls can hone in on their engineering skills and build Ruby’s transportation device, a bright, colorful, fabric parachute.
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