The rumors of Beats Music shutting down have been put to rest, as Apple plans to merge it with iTunes. When Apple acquired the Los Angeles-based Beats for $3 billion, it was believed that the company could use Beats Music as much as the high-end Beats by Dr. Dre headphones. But, now the company’s real intention is comingto light. According to an insider who is close to the company’s plans, Apple will be shutting down the separate Beats Music app and will be merging the digital subscription service with its iTunes in early 2015.
From left: Jimmy Iovine, Tim Cook, Dr. Dre, and Eddy Cue (PHOTO CREDIT: Apple)
As of now, Apple Inc hasn’t commented on the reports. Most probably, there won’t be a trace of Beats inside the iTunes, but the company might transfer all subscribers to its iTunes digital music subscription service. The technology giant also has the ability to either reduce or increase the subscription charges along with premium features.
Merging Beats Music with Apple iTunes would be an added advantage for the company, because iTunes has over 800 million users already.
Click here to read more.
SOURCE: The Westside Story
Siddhant Ghatge
Comments