At tonight's Future of Flight event in Los Angeles, Jordan Brand revealed its uniforms for the 2018 NBA All-Star Game. While known for its flashy, sometimes over-the-top designs, Jordan went with a simple black and white theme for Los Angeles, hoping to deliver a product that's wearable on and off the court.
“Jordan Brand has always been fearless when it comes to pushing the boundaries of innovation and style,” said Jordan Brand VP of Design, David Creech. “The Jordan Brand NBA All-Star Edition uniform embodies that attitude with a distinctive look. Our goal was to combine the street-premium Jordan sportswear feel with Los Angeles style for a jersey that looks just as good on the court as off it. We're excited to see this year's NBA All-Stars represent their teams in Jordan style on the biggest, brightest stage."
The jerseys feature individual team logos, font inspired by Los Angeles street sign typography, the Jumpman logo, 'All-Star Edition' scripted above the size tag and knit tape debossed stars down each side that pay tribute to past All-Star uniforms.
Look for select retailers to carry the All-Star jerseys in Feb.
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