Tuesday’s series premiere of Tyler Perry’s If Loving You is Wrong became the most watched series premiere in OWN network history after drawing 1.93 million viewers.
The episode delivered a 1.47 rating in the key “women aged 25-54 (W25-54)” demo, which translates to a 206% increase vs. one year ago, and the ratings built every quarter hour among W25-54 climbing 13% over the course of the hour, the network announced today, citing Nielsen.
The second episode at 10 p.m. delivered 1.92 million viewers and a 1.48 rating in W25-54, marking the second-highest W25-54 rating in the time period in OWN history. The second episode also delivered triple digit growth in the key W25-54 demo, up +185% vs. one year ago.
On the social media front, If Loving You is Wrong was trending on Twitter in the U.S. Additionally, both episodes ranked in the top 5 most social programs on cable and in the top 10 on all of television, according to Nielsen Social Guide.
Source: Black America Web | Eurweb.com
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