Courtesty of 2nacheki
The beauty and diversity that is Africa is coming to light in photos and video from young Africans who tweet using #TheAfricaTheMediaNeverShowsYou.
When Motebang Moeketsi looks at his country, he sees the majesty of its mountains, the stillness of its rivers and the joy of its people. Moeketsi lives in Lesotho, a country that sits between the Drakensberg and Maloti mountain ranges and is surrounded by South Africa. This land of 2 million residents and numerous awe-inspiring sites is a hidden gem, too long overlooked for Moeketsi’s taste. So Moeketsi, like many of his generation, is capturing and sharing his country’s beauty for the world to see. And what is being seen is changing the world’s view of this continent.
Since #TheAfricaTheMediaNeverShowsYou appeared on Twitter, the world has been taking a new look at the continent that can fit North America, China and India within its borders and still have plenty of land to spare. The diversity of cultures, clothing, modern cities, and natural landscapes reveals a side of the continent that most Westerners don’t see on their evening news or in their social studies textbooks.
“In general, the media, especially non-African media, have shown poverty and diseases … little good,” says Moeketsi, a photographer and computer engineering graduate from the University of Cape Town. “Our role as Africans is to turn this mindset around using various channels. This hashtag provides us with that platform. Africa has come a long way from the ruin created by those who now fault us for it. Images and perspective are important because how people perceive you often feeds how they treat you.”
How it got started
That was the sentiment that caused Rachel Markham of Ghana and her friend, Diana Saleh, a Somali-American, to create the hashtag back in June. The two were tired of seeing stereotypical images of the continent that only captured extreme poverty, corrupt governments and people living in jungles. According to a Fader interview, Saleh asked her followers to join her in showcasing the beauty of Africa. The hashtag hit a much-needed-to-be-addressed nerve and hundreds of images were tweeted of contemporary African fashions, amazing ancient and modern architecture and stunning people. The hashtag was mentioned more than 70,000 times in its first few weeks and beautiful images appeared on Instagram as well.
The tweets come from countries all across the African continent, showing photos of countries with growing economies, industry, new construction, energy businesses, IT and banking. As some tweeters have pointed out, all homes are not huts, every country is not at war, and not all African children have flies on their faces.
“We are attempting to change the fixated face of Africa from the dying, malnourished child, to healthy children playing,” says Moeketsi, the father of a 3-year-old son. “Hopefully, we can shed new light on our continent to those who have never been here and those who have been told by the negative images not to come.”
Images as narrative
Some in the Western world, as well as some on the African continent, see the media bombardment of African images of poverty and disease as a holdover from colonialism. Back then, it was the so-called African savages who needed to be civilized. Today’s images continue to depict African countries as powerless and in need of outsiders to take care of them rather than seeing African countries as equals in the community of nations.
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