If you were hoping to grab that cool $60 NES Classic Edition console from Nintendo this weekend, don’t even bother looking for it. It’s sold out — and in true Nintendo fashion, many retailers have no idea when the next shipment will arrive. The best guess? Black Friday, of course.

The NES Classic Edition is a sparkly new console from Nintendo that’s identical to the original Nintendo Entertainment System launched in the mid-1980s, only smaller. It comes with one “classic” NES controller, HDMI connectivity, and 30 pre-installed games spanning from Super Mario Bros. to the original Final Fantasy to the first Metroid installment.

More: Nintendo NES Classic Edition review

And while owners can play these classics directly on an HDTV the same way we did on analog TVs decades ago, the new NES Classic Edition crowd receives an additional bonus: the ability to save the state of a game at any time. Because we live in a hectic, “constantly-on-the-go” digital world, Nintendo borrowed from the 3DS and added four slots to its revised console for suspending the current game indefinitely until players can return. Man, that would have been handy in the ’80s!

Sadly, you can’t have this console — at least, not right now. In speaking with several GameStop stores, Nintendo only provided a handful of units to begin with. Because of the extreme stock limitation, many stores posted signs on their doors the night before its release on Friday to reflect the units they had at hand. But that didn’t stop many gamers who lined up outside stores anyway on Friday morning, waiting for the doors to open as if it were Black Friday.

Several local GameStop stores opened at 10 a.m. with about 12 units, only to be sold out by 10:30 a.m. A Toys R Us store had between 14 to 16 units to sell and the stock was quickly depleted. Best Buy wouldn’t provide numbers, but did admit that its stock was slightly higher than the numbers that the GameStops and Toys R Us received. The store manager also confirmed that customers were lined up outside the store long before the doors opened at 8:30 a.m.

What’s interesting is that the manager of a local Best Buy said his store didn’t receive phone calls about the NES Classic Edition console until just a few days ago. Calls continued after that, including our own.

It’s not surprising is that Nintendo released a very limited number of units. It’s a tactic to increase consumer demand: initially release a small quantity (tease) to dedicated customers (fanboys) so there’s inflated panic and excitement ahead of the following wave, which drives sales. And with Black Friday around the corner, several stores we consulted felt this limited release purposely set up the console for huge numbers during the post-Thanksgiving shopping spree. After that, market saturation is expected.