android-vs-apple-one-sword.jpg?resize=660%2C330Apple's iPhone is the world's most famous smartphone, but there are many reasons Android takes 57 percent of the U.S. market and as much as 80 percent in other countries. Apple provides a completely catered, top-down experience in which it dictates exactly which apps you can run and which features your phone can have. But Android takes off the training wheels and lets consumers have a swath of hardware and software to choose from, along with access to key technologies, such as NFC pairing and haptic feedback, that Apple doesn't think its users are ready for.

Here are 10 reasons Android beats the iPhone.

1. Customization, widgets and skins

Like the father in a 1950s sitcom, Apple thinks it knows what's best for you, no matter what you need or want, so it locks down the UI and offers fewer customizations than Google. Whereas on the iPhone, you can put a few select widgets in your notification drawer, with Android, you can choose from thousands of widgets that live on your home or lock screens and provide everything from music playback to weather and note-taking.

Manufacturers such as Samsung and LG add custom "skins" on top of the core operating system that offer a unique look and feel, along with features Google hasn't implemented yet (e.g., gesture controls and Air View). Better still, you can install your own launcher or add a custom theme, which makes your phone look and feel completely different — and yours.

2. Many more hardware options, including rugged phones

Google's marketing tagline for Android is "Be Together. Not the Same." That makes sense, because the platform appears on hundreds of different phone models around the world. You can get Android phones with giant screens, small screens, built-in projectors, QWERTY keyboards, replaceable batteries and even second displays (e.g., YotaPhone 2).

Perhaps most important, there are many rugged Android phones that are made to survive being submerged underwater or dropped. If you want a new iPhone today, you have four choices: a large-screen iPhone 6 Plus, a midsize iPhone 6 and two old models: the 4-inch iPhone 5s and iPhone 5c. None of these is made to take a beating.

3. Freedom to install any app you want

Apple may get some apps first, but it also limits which apps you can install by forcing you to go through its tightly controlled app store. If the tastemakers in Cupertino decide that an app competes with Apple or is too violent, sexual, political or controversial, you won't be able to buy it. While Google has its Play store for Android, it allows competition from alternative stores, such as Amazon's Appstore. You can also take any APK file you download and sideload it on your own.

4. A working file system

Want to copy files from your iPhone to your computer? You'll need to install iTunes and set up an account, and even then, you can move only media files, such as photos, back and forth. Plug an Android phone into your PC, and it instantly mounts as an external drive filled with folders you can drag and drop. You can also navigate through the file system on the phone using apps such as Astro File Manager or ES File Manager. Apple apparently doesn't trust you to see the file system on your iPhone.

5. Universal sharing

You see a Web page in your browser, a map in your navigation app or a photo in your gallery, and you want to share it. On Android, you can share to any service whose app you have installed: Twitter, Facebook, Google+ or anything you've installed. Google doesn't need to bless an app for it to show up in the sharing menu, nor does the browser maker, the navigation app publisher or drawing app developer.

 

Unfortunately, on the iPhone, you can share only to the apps that the browser, photo gallery or other app specifically support. So, because Apple doesn't think much of Google+, WhatsApp or Pinterest, you can't share to them from Safari, and you won't be able to unless Apple's gatekeepers specifically build in support.

6. A back button

Android's back button provides a really simple and helpful way to return to a previous screen no matter where you are. The button even works across apps. If you hit a link in Facebook and get transported to the Chrome browser, you can return to the social media app when you hit the back button. On the iPhone, you can use only app-specific navigation or hit the home button to end up back on the home screen. That's a lot more swipes and taps that waste your time and tire your fingers.

7. Multiwindow support

If you want to multitask on your phone, you want an Android phone from Samsung or LG. Both of those brands let you split your screen between two apps, allowing you to, for example, look at the company Web page in one window while you reply to your boss's email in another. Google hasn't built multiwindow mode into the Core OS yet; it is adding that ability in the next version, called Android M. Apple is adding a split-screen view in iOS 9, but only for tablets, not phones.

8. High-res screens

Apple is often the last to adopt new technologies and, when it comes to screen resolution, the iPhone trails the field by a wide margin. In 2014, the company finally released its first full-HD phone, the iPhone 6 Plus — two years after the first 1080p Android handset debuted. Today, several of the leading phones have 2560 x 1440 displays, which makes them a lot sharper for high-res video viewing, reading and gaming.


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Prince Malachi is the founder of The Oracle Network and the Streetwear brand Y.A.H. Apparel

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