Welcome to another exciting episode of the 116 Life where we had the pleasure of interviewing Logan Russell, a hidden gem working behind the scenes at Reach Records in the music licensing and sync licensing space. We talking faith and the changing landscape of the music industry. Let’s get started.
The Man Behind the Music
Logan Russell, our guest for the week, has been with Reach Records for eight years, primarily handling music licensing and sync licensing. He’s the man behind the scenes, pitching artists’ songs for opportunities in commercials, TV shows, and other video projects. Logan emphasizes the importance of properly registering and licensing music and his role in securing placements.
His journey to Reach Records wasn’t a smooth one. He initially applied for an internship and got denied. However, he didn’t let this setback deter him. He applied again, got accepted, and faced the challenges of finding housing and the nervousness of relocating head-on.
Faith, Music, and Resilience
Logan’s upbringing was deeply rooted in faith and music. He grew up in a household where his parents were believers and attended church. His faith became his own in eighth grade, and in high school, he started listening to hip hop music.
Despite facing health challenges, including stomach issues in elementary school and being diagnosed with type one diabetes in his freshman year, Logan credits these experiences with bringing him closer to God and relying on Him for strength. His resilience is truly inspiring.
Career Highlights and the Power of Christian Music
Logan’s career has seen some significant highlights, including placements in commercials and films. He mentions the Tadashi song in an Apple commercial, the partnership with the film “Blue Miracle,” and placements in a Pizza Hut commercial and the Gran Turismo movie.
Logan believes that Christian music has the potential to have a broader impact beyond the church. He suggests that Christian songs can be crafted in a way that appeals to a wider audience, with more general lyrics in the chorus and the freedom to express specific Christian beliefs in the verses.
Trusting God’s Plan
Logan’s journey is a testament to the importance of trusting God’s plan and timing. He encourages listeners to embrace the process and remain focused on what God has called them to do.
As we wrapped up our conversation, we couldn’t help but appreciate Logan’s contributions to Reach Records and the music industry. His journey is a testament to resilience, faith, and the power of music.
Stay tuned for more insightful conversations on the 116 Life podcast. Until then, keep trusting the process and stay focused on your calling.
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