There’s a unique new group coming out of the East Coast music scene that is unlike anything the hip-hop world has ever seen before.
The duo made up of KnuOrigen and Kay Sade call themselves TheKnuBlack, and they believe they represent a tribe of people who tend to find themselves on the outside of what’s “cool” and popular. Their combination of uplifting storytelling and soulful instrumentals fuse together into a sound that can’t be found in the music industry today. Some parts Black Eyed Peas and some parts Fugees but all parts themselves, TheKnuBlack is forging a new path and fans all over the country are starting to follow.
“We do music that is imaginative,” KnuOrigen said. “It’s based inside of imaginative storytelling, but it still has resonance with people in the melodic pieces that Sade puts together. That musical background and storytelling take people to a place that is unknown and yet powerfully familiar - like returning to a house from your childhood. We like to expand on normal topics and rhythms to provide musical refreshment in a time where music is over saturated and monotonous.”
“We try to write in a way where the sound is familiar to people but still stretches them,” Kay Sade said. “We’ll reference things from pop culture, but we’ll do it in such a way that it makes people intrigued. We’ll stretch you with our music, but not so far that you can’t bop to it or listen to it and enjoy it.”
“We want to be known and remembered for presenting musical ideas in ways that are unforgettable,” Sade said. “We’re from an era when music is completely digitized and forgettable and disposable. But we want to create the kind of music where you sit next to your radio just waiting for it to come on – one that’s so catchy that you go to school the next day and can’t help but sing it with all your friends. In the age of Spotify and all these playlists, there’s so much music coming out every week that it’s hard to keep track. We just want to make classic music – music that’s rare in this day and age… unforgettable music that uplifts people.”
The duo made up of KnuOrigen and Kay Sade call themselves TheKnuBlack, and they believe they represent a tribe of people who tend to find themselves on the outside of what’s “cool” and popular. Their combination of uplifting storytelling and soulful instrumentals fuse together into a sound that can’t be found in the music industry today. Some parts Black Eyed Peas and some parts Fugees but all parts themselves, TheKnuBlack is forging a new path and fans all over the country are starting to follow.
“We do music that is imaginative,” KnuOrigen said. “It’s based inside of imaginative storytelling, but it still has resonance with people in the melodic pieces that Sade puts together. That musical background and storytelling take people to a place that is unknown and yet powerfully familiar - like returning to a house from your childhood. We like to expand on normal topics and rhythms to provide musical refreshment in a time where music is over saturated and monotonous.”
“We try to write in a way where the sound is familiar to people but still stretches them,” Kay Sade said. “We’ll reference things from pop culture, but we’ll do it in such a way that it makes people intrigued. We’ll stretch you with our music, but not so far that you can’t bop to it or listen to it and enjoy it.”
“We want to be known and remembered for presenting musical ideas in ways that are unforgettable,” Sade said. “We’re from an era when music is completely digitized and forgettable and disposable. But we want to create the kind of music where you sit next to your radio just waiting for it to come on – one that’s so catchy that you go to school the next day and can’t help but sing it with all your friends. In the age of Spotify and all these playlists, there’s so much music coming out every week that it’s hard to keep track. We just want to make classic music – music that’s rare in this day and age… unforgettable music that uplifts people.”
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