453567710-shopper-carries-a-bag-from-h-m-on-august-13-2014-in-san.jpg.CROP_.rtstoryvar-large.jpg?resize=550%2C340&width=550

A shopper carries a bag from H&M on Aug. 13, 2014, in San Francisco.
JUSTIN SULLIVAN/GETTY IMAGES

Clothing retail store H&M has apologised for a social media statement that suggested its use of white models portrayed a more ‘positive image’ of the brand.

The retailer, which has recently landed in South Africa, was criticised on Twitter yesterday for the lack of black models in its global marketing campaign when it provided a puzzling response to the matter.

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Source: Eyewitness News

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Prince Malachi is the founder of The Oracle Network and the Streetwear brand Y.A.H. Apparel

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