reach records - Blog - The Oracle Mag2024-03-29T07:17:40Zhttps://www.theoraclemag.com/profiles/blogs/feed/tag/reach+recordsNew Music! WHATUPRG - NEW HOLLYWOODhttps://www.theoraclemag.com/profiles/blogs/new-music-whatuprg-new-hollywood2022-09-30T10:06:33.000Z2022-09-30T10:06:33.000ZPrince Malachi The Firsthttps://www.theoraclemag.com/members/Malachi<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/10831390069?profile=RESIZE_400x&width=400"></div><div><div id="feedlyChrome" class="feedlyChrome--leftnav-open">
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<div id="barsFX" class="fixed-bar"><strong>Artist:</strong> WHATUPRGa</div>
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<div><strong>Album:</strong> NEW HOLLYWOOD</div>
<div><strong>Release Date:</strong> 2022-09-30 </div>
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<div> <iframe title="WHATUPRG - KIDS (Official Video)" src="https://www.youtube.com/embed/D4bjW2t3enw?list=PL8ko0DOLqMHniPZ13g7s24Q4fRRv22ZPy" width="935" height="526" frameborder="0" allowfullscreen=""></iframe></div>
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<div><strong>Track List:</strong></div>
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<div>01 NEW</div>
<div>02 KIDS</div>
<div>03 MY SPACE</div>
<div>04 HUMAN</div>
<div>05 FLOATING</div>
<div>06 MELATONIN</div>
<div>07 NEED U</div>
<div>08 RUNNING</div>
<div>09 SOBER</div>
<div>10 ALREADY</div>
<div>11 LOVE U</div>
<div>12 285</div>
<div>13 RUNNING 2</div>
<div>14 HOLLYWOOD</div>
<div>15 KIDS AGAIN</div>
<div>16 PRAISE!</div>
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<p><a href="{{#staticFileLink}}8444612484,RESIZE_180x180{{/staticFileLink}}"><img class="align-center" src="{{#staticFileLink}}8444612484,RESIZE_180x180{{/staticFileLink}}" alt="8444612484?profile=RESIZE_180x180" width="124" /></a></p>
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<p style="text-align:center;"><span style="font-size:12pt;"><strong>INTRODUCING MY NEW STREETWEAR BRAND, Y.A.H. APPAREL</strong></span></p>
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<p><a href="{{#staticFileLink}}8586369280,original{{/staticFileLink}}"><img class="align-center" src="{{#staticFileLink}}8586369280,RESIZE_710x{{/staticFileLink}}" alt="8586369280?profile=RESIZE_710x" width="710" /></a></p>
<p style="text-align:center;"><span style="font-size:12pt;"><strong>CHECK ME OUT AT <a href="https://yahapparel.net/" target="_blank">yahapparel.net/</a></strong></span></p>
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</div></div>New Music: 116 - Summer ‘21https://www.theoraclemag.com/profiles/blogs/new-music-116-summer-212021-08-13T18:46:06.000Z2021-08-13T18:46:06.000ZPrince Malachi The Firsthttps://www.theoraclemag.com/members/Malachi<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/9422796495?profile=RESIZE_400x&width=400"></div><div><div class="fx annotationsHolder" style="text-align:center;"><strong>Artist:</strong> 116</div>
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<div style="text-align:center;"><strong>Album:</strong> Summer ‘21</div>
<div style="text-align:center;"><strong>Release Date:</strong> 2021-08-13</div>
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<div style="text-align:center;"><strong>Track List:</strong></div>
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<div style="text-align:center;">01 Don’t Worry Bout It - Wandê & Porsha Love</div>
<div style="text-align:center;">02 Rollercoaster - 1k Phew</div>
<div style="text-align:center;">03 Down Too Long - Reece Lache' & BigBreeze</div>
<div style="text-align:center;">04 Run It Up - IMRSQD</div>
<div style="text-align:center;">05 Moshpit - 116,Jaye Newton,Not Klyde</div>
<div style="text-align:center;">06 Hectic - 116,TJ Carroll,Hulvey</div>
<div style="text-align:center;">07 high school never really ends - Jude Barclay</div>
<div style="text-align:center;">08 TEAM - indie tribe,116,nobigdyl.,Mogli the Iceburg,Jon Keith,Dj Mykael V</div>
<div style="text-align:center;">09 Teslar - BigBreeze,Hulvey</div>
<div style="text-align:center;">10 Everyday - Lecrae,Jidenna,Limoblaze</div>
<div style="text-align:center;">11 Never Give Up - 116,Paul Russell,Tedashii</div>
<div style="text-align:center;">12 Holupwait - Lecrae</div>
<div style="text-align:center;">13 You Got It - Trip Lee</div>
<div style="text-align:center;">14 Lights in the City - Tedashii</div>
<div style="text-align:center;">15 70 Degrees - Miles Minnick,George.Rose,Porsha Love</div>
<div style="text-align:center;">16 La Fiesta (Remix) - 116,Alex Zurdo,Redimi2,Lecrae,Funky</div>
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</script></div>Lecrae Dropped Restoration: The Deluxe Album featuring 6 New Songs! [Music Inside]https://www.theoraclemag.com/profiles/blogs/lecrae-dropped-restoration-the-deluxe-album-featuring-6-new-songs2020-11-13T09:48:04.000Z2020-11-13T09:48:04.000ZPrince Malachi The Firsthttps://www.theoraclemag.com/members/Malachi<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/8156407669?profile=RESIZE_400x&width=400"></div><div><div class="newsmaintitle"><br /><img src="https://www.jesusfreakhideout.com/news/2020/11/pics/lecrae.jpg" border="0" alt="lecrae.jpg" /></div>
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<p><strong>STREAM THE FULL ALBUM HERE!</strong></p>
<p><iframe src="https://www.youtube.com/embed/rQuNXoYbHpI?list=OLAK5uy_lliZfJpnAyEOUPVkpkcPChjC8Mhn7j7Y4" width="1009" height="568" frameborder="0" allowfullscreen=""></iframe> </p>
<div><span class="maintxt">On Friday, November 13th, <span class="news">LECRAE</span> will release a deluxe edition of his Restoration album featuring 6 brand new additional songs. Most of the artists featured on Restoration: The Deluxe Album are all signed to Reach Records including Andy Mineo, Hulvey, Wande, WHATUPRG, and 1K Phew. Ty Brasel and Rapsody are also featured on the deluxe edition.</span></div>
<div>Below are the additional songs on Restoration: The Deluxe Album:</div>
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<li>"Come Thru Jesus"</li>
<li>"10 Toes"</li>
<li>"Rich and Famous" (feat. WHATUPRG, Ty Brasel)</li>
<li>"Deep End Remix" (feat. Rapsody)</li>
<li>"I Am Restored Remix" (feat. Hulvey, Wande, 1K Phew)</li>
<li>"Celebrate More (feat. Andy Mineo, Hulvey)</li>
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<div>The original <a href="http://r20.rs6.net/tn.jsp?f=001SAP-O0rmoxe6tElOwLoncab6SoNgdHipYqBvvClB82EazGDXlaPMpReoI2TLHDryspBNmYqmUAIuPOkiDRxSkUDYBIfhDymMBlwIeue4QjLT4fkLvAQw57sA1WJDNlSC5VenqjoHqEB_5k6U7UgMjvnreVQbFuqs&c=fGfDmdR1h9STdwQdK-EsNl4eIEg5fSuXtNBldsB-FWtB-Ec9D_pEWQ==&ch=GVQrm3e5NsZgEqSwU2LLDSGmQqFx1nLDMbjnK4-wgjJaeMpKcEFytQ==" target="_blank">Restoration</a> album released on Reach Records featured artists across all genres including John Legend, Kirk Franklin, YK Osiris, Jozzy, Dani Leigh, Marc E. Bassy, BJ The Chicago Kid and more. Lecrae has released 6 singles and videos from Restoration so far. Watch them below:</div>
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<div align="center"><iframe src="https://www.youtube.com/embed/s3sk71ffTpo" width="560" height="315" frameborder="0" allowfullscreen=""></iframe><br /><br /><iframe src="https://www.youtube.com/embed/8j4pZPQhHBk" width="560" height="315" frameborder="0" allowfullscreen=""></iframe><br /><br /><iframe src="https://www.youtube.com/embed/s4EToyMHq2Y" width="560" height="315" frameborder="0" allowfullscreen=""></iframe><br /><br /><iframe src="https://www.youtube.com/embed/xPKxSjiyNJI" width="560" height="315" frameborder="0" allowfullscreen=""></iframe><br /><br /><iframe src="https://www.youtube.com/embed/0S2CrXY8CTg" width="560" height="315" frameborder="0" allowfullscreen=""></iframe><br /><br /><iframe src="https://www.youtube.com/embed/yOUKYPvdhqo" width="560" height="315" frameborder="0" allowfullscreen=""></iframe><br /><br /><iframe src="https://www.youtube.com/embed/-_UeUdOA1gE" width="560" height="315" frameborder="0" allowfullscreen=""></iframe></div>
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<p><strong>NEWS SOURCE: <em>Schure Media Group</em></strong></p>
<p><strong><em><a href="{{#staticFileLink}}8156435095,RESIZE_180x180{{/staticFileLink}}"><img class="align-center" src="{{#staticFileLink}}8156435095,RESIZE_180x180{{/staticFileLink}}" width="124" alt="8156435095?profile=RESIZE_180x180" /></a></em></strong></p></div>Peep The 116 Spanish Album Called ‘Sin Vergüenza’ And Let Me Know What You Thinkhttps://www.theoraclemag.com/profiles/blogs/peep-the-116-spanish-album-called-sin-verguenza-and-let-me-know-w2020-10-24T17:34:40.000Z2020-10-24T17:34:40.000ZPrince Malachi The Firsthttps://www.theoraclemag.com/members/Malachi<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/8069908457?profile=RESIZE_400x&width=400"></div><div><div>Well I didnt see this coming lol. Reach Records put out a Spanish 116 album called <em>Sin Vergüenza! </em>It features some of the illist Hispanic artists in the game. It also features Lecrae, Tedashii, 1K Phew, and Derek Minor. Peep it out below and let me know what you think in the comments</div>
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<div><strong>Artist:</strong> 116 Clique/Various Artist</div>
<div><strong>Album:</strong> Sin Vergüenza</div>
<div><strong>Release Date:</strong> 2020-10-17 </div>
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<div class="separator"><strong>Track List:</strong></div>
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<div class="separator">01 Donde Estan (Watcho6) [feat. Cardec Drums, Manny Montes, DJ Mykael V, Wxlf, Aklesso, Yavier Luisan, Ada Betsabe & Tedashii]</div>
<div class="separator">02 Rompe Bocina (feat. Cardec Drums, Tommy Royale & Social Club Misfits)</div>
<div class="separator">03 Como Yo (feat. Niko Eme)</div>
<div class="separator">04 Ella (feat. Wande & Lizzy Parra)</div>
<div class="separator">05 La Fiesta (feat. Lecrae & Funky)</div>
<div class="separator">06 Buso (feat. Tommy Royale, Angie Rose, Cardec Drums & Townix)</div>
<div class="separator">07 Bomba (feat. Practicko, Derek Minor & Cardec Drums)</div>
<div class="separator">08 Voy a Amarte (feat. Ivan Rodriguez, Byron Juane & Cardec Drums)</div>
<div class="separator">09 Como Fue (feat. Don Ryvcko & Cardec Drums)</div>
<div class="separator">10 Mejor (feat. Cardec Drums & Antonio Redes)</div>
<div class="separator">11 Celebremos (feat. 1K Phew & Niko Eme)</div>
<div class="separator">12 Ambiente (feat. WHATUPRG & Tommy Royale)</div>
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</div></div>REACH RECORDS MAKES YOUR WISHES COME TRUE!https://www.theoraclemag.com/profiles/blogs/reach-records-makes-your-wishes-come-true2019-01-18T08:33:00.000Z2019-01-18T08:33:00.000ZPrince Malachi The Firsthttps://www.theoraclemag.com/members/Malachi<div><div class="noiseMetadata"><a href="https://i.ytimg.com/vi/gwj5dnDME4Q/maxresdefault.jpg" target="_blank"><img src="https://i.ytimg.com/vi/gwj5dnDME4Q/maxresdefault.jpg?profile=RESIZE_710x" class="align-center" alt="maxresdefault.jpg?profile=RESIZE_710x" /></a></div>
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<div>#Reachrecords #Thecrewshiphopcorner #chh</div>
<div>From:<span> </span><a href="https://youtube.com/channel/UCoROsjWud6x5FkjxTgJ1vJg" target="_blank">The Crew</a></div>
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<div class="fb-comments"></div></div>Lecrae will be on 'The Tonight Show for the 3rd time, Reach Records, God Over Money 'Beef' Addressed by Datinhttps://www.theoraclemag.com/profiles/blogs/lecrae-will-be-on-the-tonight-show-for-the-3rd-time-reach-records2016-10-31T22:45:09.000Z2016-10-31T22:45:09.000ZPrince Malachi The Firsthttps://www.theoraclemag.com/members/Malachi<div><div class="entryHeader"><span style="font-family:'arial black', 'avant garde';" class="font-size-3"><a href="http://www.rapzilla.com/rz/news/38-backstage/14391-lecrae-to-make-his-third-appearance-on-the-tonight-show-starring-jimmy-fallon" class="entryTitle title read" target="_blank">Lecrae to make his third appearance on 'The Tonight Show Starring Jimmy Fallon'</a></span><br /><div class="pull-left item-image article-image article-image-full"><a href="http://www.rapzilla.com/rz/images/lecrae-tonight-show-2016.jpg" target="_blank"><img src="http://www.rapzilla.com/rz/images/lecrae-tonight-show-2016.jpg" class="align-left" width="174" height="113" alt="lecrae-tonight-show-2016.jpg" /></a></div>
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Lecrae has announced that he will be performing again on The Tonight Show Starring Jimmy Fallon. <br />The episode will air November 1 at 11:35PM EST.
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<div class="entryBody" title=""><div class="content"><p><a target="_blank" href="http://www.rapzilla.com/rz/news/38-backstage/14391-lecrae-to-make-his-third-appearance-on-the-tonight-show-starring-jimmy-fallon">Read More ...</a></p>
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<p><span style="font-family:'arial black', 'avant garde';" class="font-size-3"><a href="http://www.rapzilla.com/rz/features/14396-reach-records-god-over-money-beef-addressed-by-datin" target="_blank" class="title unread" title="Reach Records, God Over Money 'Beef' Addressed by Datin">Reach Records, God Over Money 'Beef' Addressed by Datin</a> <a href="http://www.rapzilla.com/rz/images/datinB_ft.jpg" target="_blank"><img src="http://www.rapzilla.com/rz/images/datinB_ft.jpg" class="align-right" width="215" height="129" alt="datinB_ft.jpg" /></a></span></p>
<div class="summary"><span class="highlight"></span>Datin spoke to Rapzilla at Flavor Fest and explained his feelings on reading negative comments on social media and this perceived "tension" between God Over Money and Reach Records.</div>
<div class="summary"><span>Datin wanted to address is the notion that G.O.M. has a beef with Reach Records and their artists. </span><br /><br /><span>He said fans have “created” hidden meanings and messages in G.O.M.’s music that makes them look like they have a beef with Reach Records artists. </span><br /><br /><span>Datin explained that G.O.M. reads comments and Reach read the same comments, and it probably has both camps wondering about the other. </span><br /><br /><span>The rapper said there’s nothing but love for them. “I support what they do…We love them, dudes. We buy their music. They inspire us.” </span></div>
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<div class="summary"><a target="_blank" href="http://www.rapzilla.com/rz/features/14396-reach-records-god-over-money-beef-addressed-by-datin">Read More ...</a></div>
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<div class="summary"><div class="entryHeader"><span style="font-family:'arial black', 'avant garde';" class="font-size-3"><a href="http://www.rapzilla.com/rz/features/14388-christian-hip-hop-and-the-glory-of-christ-what-s-the-mission-pt-2" class="entryTitle title read" target="_blank">Christian hip hop and the glory of Christ: What’s the mission? Pt. 2</a></span><div class="metadata"><span class="meta"><span class="noNoiseMarker"><span class="nbrRecommendations" title="metric showing how popular this story is"> </span></span></span></div>
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<div class="content"><i>This is Part 2 of God's Servant's series of columns on Christian hip hop and the glory of Christ. Read Part 1 <a href="http://www.rapzilla.com/rz/features/14355-christian-hip-hop-and-the-glory-of-christ-has-chh-fallen-pt-1" target="_blank">here</a>.</i><br /><br /><span>It may be helpful to address at the outset who I am speaking to.</span><br /><br /><span>My critiques and challenges are not targeting people who simply say they’re doing music for a living. There’s nothing wrong with anybody just seeking to make good music.</span><br /><br /><span>This, however, is not the same thing as someone who makes music for ministry. This is not targeting people who do not wish to do music as ministry; you are free to make that decision (though I would appeal to most rappers to reconsider).</span><br /><br /><span>“Christian hip hop” is as amorphous a term as “urban”; it’s nearly impossible to define but generally obvious to discern. Anytime we’re using culture, there’s rarely going to be any agreement on how to condense it to any relevant generalizations. And while generalizations can make conversations challenging, they can also move the conversation forward. Even Paul used them at times (Titus 1:12–13).</span><br /><br /><span>So, as the old adage goes, if the shoe fits, wear it. However, I do think it would be helpful to specify the conversation partners I’m envisioning.</span><br /><br /><span>My challenges are targeting those who say they’re seeking to do music with the purpose of spreading the fame of Christ. I see this as including any artist(s) wanting to be considered in the Christian hip hop community, as well as those who aren’t wishing to have the label of Christian hip hop but seek the support of the church/Christian audience.</span><br /><p><a target="_blank" href="http://www.rapzilla.com/rz/features/14388-christian-hip-hop-and-the-glory-of-christ-what-s-the-mission-pt-2">Read More ...</a></p>
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</div></div>WHY LECRAE IS THE HOTTEST CHRISTIAN HIP HOP ARTIST IN HISTORY, AND WHAT YOU CAN LEARN FROM HIM. PART TWOhttps://www.theoraclemag.com/profiles/blogs/why-lecrae-is-the-hottest-christian-hip-hop-artist-in-history-a-12015-05-14T20:30:00.000Z2015-05-14T20:30:00.000ZPrince Malachi The Firsthttps://www.theoraclemag.com/members/Malachi<div><p dir="ltr"><span style="font-family:'arial black', 'avant garde';"><a href="http://3.bp.blogspot.com/-N9rsrnCk_XQ/UljgbOPmb4I/AAAAAAAAAU0/spbVuHsLdQI/s640/crae5.jpg" target="_blank"><img src="http://3.bp.blogspot.com/-N9rsrnCk_XQ/UljgbOPmb4I/AAAAAAAAAU0/spbVuHsLdQI/s640/crae5.jpg" class="align-center" alt="crae5.jpg" /></a></span></p>
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<p dir="ltr"><strong>By Prince Malachi</strong></p>
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<p dir="ltr"><span style="font-family:'arial black', 'avant garde';"><strong><a href="http://www.theoraclemag.com/profiles/blogs/why-lecrae-is-the-hottest-christian-hip-hop-artist-in-history-and?xg_source=activity" target="_blank">PLEASE CLICK HERE TO READ PART ONE</a></strong></span></p>
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<p dir="ltr"><span style="font-family:'arial black', 'avant garde';">4. Lecrae has charisma AKA swag: ‘Walk like a King, to get treated like a King.</span></p>
<p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;">In everything Lecrae does, he walks in confidence. Some christians take confidence out of context. They think it's a bad thing because they confuse it with arrogance. There is a difference between confidence and arrogance. See Arrogance is not attractive but Confidence is. We are drawn to a person with confidence and charisma. Not only can you have confidence in your art without being arrogant, it's a must if you want to be successful. And yes Yeshua (Jesus name in the language he spoke) walked in confidence. Confidence is found in how you carry yourself and how you speak. You will have a certain aura about you that people can see. It's not about you bragging about how dope you are. That's arrogance. Arrogance repeals people from you, but confidence attracts people to you. Confidence inspires, encourages, challenges and leads. When a person has confidence he knows where he stands. He does not need labels that say “look at me!” nor does he need to brag about his position or strengths. He is aware and grateful for his gifts, and determined to use them to the best of his ability, and for the glory of Yah.</span></p>
<h1><span style="font-family:arial, helvetica, sans-serif;"> </span><strong style="font-size:13px;"><span style="font-family:arial, helvetica, sans-serif;">Here is a little break down in the difference between confidence and arrogance.</span></strong></h1>
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<li dir="ltr"><p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;"><strong>Posture</strong>. An arrogant person carries his own spotlight because he wants to draw attention to himself as often as possible. He is difficult to approach because of his aggressive attitude. A person with confidence walks like a warrior. He is always approachable, he has an open and easy posture. He does not see a need to be flashy. He just wants to be himself.</span></p>
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<li dir="ltr"><p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;"><strong>Conversation</strong>. An arrogant person spends way too much time bragging and not enough time learning. The more time you spend talking, the less time you spend listening. A person of arrogance does not ask many questions because he thinks he knows everything. A person of confidence ask questions and then listens for the answers. He does not feel the need to disagree or respond.</span></p>
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<li dir="ltr"><p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;"><strong>Relationships</strong>. The difference between a person of confidence and a person of arrogance will probably be highlighted in relationships. An arrogant person brags on himself while belittling others. The arrogant person feels threatened by the success of others so he turns it into a competition. But a person of confidence knows his strengths and weaknesses. He is also cool with the strengths and weaknesses of others. He has no problem celebrating the success of others, as well as his own. In fact, he shares his success so when he is winning, we are all winning. That's one reason people like to be around him.</span></p>
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<li dir="ltr"><p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;"><strong>History</strong>. Arrogant people talk big game but it's usually nothing but air. He is always talking about his strengths, but when those strengths are needed you can't find him. For him it's about image not real success. Confidence knows how to grind, and he let's his grind and his achievements speak for themselves. If you look him up, you will see consistency.</span></p>
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<p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;">Now check this out. A truly confident man is also a humble man. That is exactly what Lecrae thought Derek Minor (fka PRo) when he began to mentor him. Lecrae allows his art speak for him. He does not speak for his art.</span></p>
<p><br /> <span style="font-family:'arial black', 'avant garde';">5. Lecrae is always building solid connections.</span></p>
<p><font face="arial, helvetica, sans-serif">Having the right connections is vital. It's impossible to blow up without networking. When I say networking here, I'm talking about who you know and what they could do for you at the present time. And yes that is even true for the Christian rapper Lecrae. His first album was "Real Talk". It had a little buzz but Lecrae as we know him started when he inked a deal to distribute his 2nd album though Crossmovement Records. See Crossmovement was the Reach Records of that time. They were the dominant brand in Christian Hip Hop. Lecrae made two key moves that changed everything. First he inked that deal. Second the first single of that album was an insane banger called "Jesus Musik." That song did for Lecrae, what "In The Club" did for 50 Cent. I was over a friends house a short time before the album dropped, working on music (yeah I tried to be a rapper...) and they asked me if I heard this new joint from this new guy on Crossmovent. When I said no he went to Crossmovement.com where there was a splash page promoting Lecrae's next album "After the Music Stops". The song playing was "Jesus Musik" and it just blow all of our minds. That beat was amazing for that time.</font></p>
<p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;">But unlike most Christian Rap artist, Lecrae does not have an issue with working with secular artist and producers. That leads me to my next point, the man I consider Lecrae's secret weapon, a key to his mainstream success. The producer Street Symphony. From what I understand, Street Symphony is a Christian, meaning he has accepted Yeshua (Jesus) as his Lord and Savior. But he is not a Christian producer like say Dirty Rice or K - Drama. Lecrae and Street Symphony were former college classmates. They reconnected with each other in 2009 at a time when Lecrae was plotting and planning to expand his audience. Street's production style along with his connections were just what he needed to take things to the next level. ( I would also argue Lecrae's relationship with Derek Minor fka PRo, also helped him step his lyrical game up.) Over the past two years Street has worked as an A&R executive for all of Reach Records projects and as an executive producer for Lecrae's albums and mixtapes.</span></p>
<p dir="ltr"><font face="arial, helvetica, sans-serif">Connections are vital! Yeah I know, we can all post a video on YouTube and promote on facebook and twitter but if that is the sum of your marketing plan, you will fail! You need to know social influencers. You need to know people with extreme power, influence and a lot of followers who will share your music and give you more buzz. Thats why Lecrae's music get's heard with pretty much zero radio play!</font></p>
<p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;">He also built a solid following out of big name white evangelicals like John Piper.</span></p>
<h1><span style="font-family:arial, helvetica, sans-serif;font-size:13px;">6. Lecrae see's the power in branding.</span></h1>
<p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;">When Lecrae is ready to put out an album, he has a full concept for it, a logo and a theme. He markets the album as if it is it's own brand. He unites his T-shirts, hats, packaging, and all marketing into one solid theme to give his brand the necessary image required to launch marketing initiatives dedicated to building grow his following. When you do this you have to begin by asking yourself these questions:</span></p>
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<li dir="ltr"><p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;">Is our branding unique?</span></p>
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<li dir="ltr"><p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;">What is our customer demographic?</span></p>
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<li dir="ltr"><p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;">What do we want our following to represent?</span></p>
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<li dir="ltr"><p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;">Is there a value, tradition or custom we have incorporated into our branding that we can use that will unite our customers.</span></p>
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<li dir="ltr"><p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;">Can we associate our colors with anything that our fan base will really enjoy?</span></p>
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<li dir="ltr"><p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;">How can we make our brand more 'human'?</span></p>
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<li dir="ltr"><p dir="ltr"><span style="font-family:arial, helvetica, sans-serif;">What type of packaging is our targeted customer responding well too?</span></p>
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<li dir="ltr"><p dir="ltr"><span><span style="font-family:arial, helvetica, sans-serif;">What slogans and catchphrases can we use in our advertising, presentations and everyday conversations to reinf</span>orce our branding?</span></p>
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<p><span style="font-family:'arial black', 'avant garde';" class="font-size-3"><a href="http://www.theoraclemag.com/profiles/blogs/why-lecrae-is-the-hottest-christian-hip-hop-artist-in-history-a-2" target="_blank">PLEASE CLICK HERE TO READ PART 3</a></span></p>
<p></p></div>Why Lecrae is the Hottest Christian Hip Hop Artist in History, And What You Can Learn From Him. Part Onehttps://www.theoraclemag.com/profiles/blogs/why-lecrae-is-the-hottest-christian-hip-hop-artist-in-history-and2015-05-13T08:30:00.000Z2015-05-13T08:30:00.000ZPrince Malachi The Firsthttps://www.theoraclemag.com/members/Malachi<div><p><span style="font-family:arial, helvetica, sans-serif;"><a href="https://s-media-cache-ak0.pinimg.com/236x/ee/c9/b6/eec9b696a3df884049911ac909ce90e3.jpg" target="_blank"><img src="https://s-media-cache-ak0.pinimg.com/236x/ee/c9/b6/eec9b696a3df884049911ac909ce90e3.jpg" class="align-left" alt="eec9b696a3df884049911ac909ce90e3.jpg" /></a></span></p>
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<p><span style="font-family:arial, helvetica, sans-serif;">I had a little conversation with my Wife one day while we were driving to Universal City walk. Now she is not a huge Christian Hip Hop fan. She likes it but she is not deep in it like I am. We were talking about Lecrae and the new album he was dropping when she asked me a question. "Why is Lecrae so popular? He is not the best Christian rapper. I've heard better rappers and better albums so why does everyone get excited when he puts an album out?" That conversation lead to the idea of me writing a dissertation where I breakdown the answer to that question. It actually took me a little longer to write this piece. Other websites have post articles on this same subject but I decided to still post mine.</span></p>
<p><font face="arial, helvetica, sans-serif">Now I want to drop on principal truth on you, and this applies to music, books, movies, shoes, cars, phones, food, pretty much any consumer product. Having the best product does not mean you will be the most successful, just like selling the most does not mean you are the best. If the question, "Why is Lecrae so popular?" had a one word answer, that word would be marketing (or branding). If I could extend that answer, I would say he mastered the art of building a "cult-like following." Is Nike the best shoe brand? Is Coca-Cola the best Cola? Is Apple the best electronics company? To certain people the answer is yes and those people are the core or cult followers for those particular brands. You see Lecrae and Reach records have built a core following unlike anything that has ever been seen before in Christian Hip Hop. I would even argue, the only other man to build a following like that in "Black" Christian entertainment is Tyler Perry (That is if you would call his product Christian). In fact, in a recent article for ESPN’s Grantland, Rembert Browne actually compares Lecrae to Tyler Perry because of how they both reach secular and Christian audiences.</font></p>
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<p><span style="font-family:arial, helvetica, sans-serif;">“Because, in ‘Anomaly,’ like some of Perry’s films, the Christianity sneaks up on you,” Browne wrote, linking “Believe Me” to a string of other recent successful Christian-themed films. “It’s clear there is a market for Christian-themed pop culture.”</span></p>
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<p><span style="font-family:arial, helvetica, sans-serif;">So back to the question. Why is this independent, Christian rapper able to move more units than artist with household names who are backed by machines like Def Jam?</span></p>
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<p><span style="font-family:'arial black', 'avant garde';" class="font-size-3">Here are the ingredients I believe Lecrae used to build a following:</span></p>
<p><br /> <span style="font-family:arial, helvetica, sans-serif;"><span class="font-size-3"><strong>1. Lecrae is a master at making art for a universal audience</strong></span> </span></p>
<p><span style="font-family:arial, helvetica, sans-serif;">Lecrae understands people and how to connect to them. He knows who his core fans are and he targets them. He knows who gets the most excited about what he's working on, and is always first to pre order his album on itunes. If he knows and understands his target, that knowledge is used when designing his product, packaging and marketing his brand. He also knows who his top evangelists are. In marketing an evangelist is a person or organization with great influence. When an evangelist speaks, people listen.<a href="http://www.rapzilla.com/rz/" target="_blank">Rapzilla.com</a> gets more traffic than every other Christian Hip Hop site. For that reason, when something is going down with Reach Records, Rapzilla is always the first to break the news. Locking down just a few evangelist can lead to thousands if not millions of core followers for your brand. But the key to crossover success is to connect with more than one audience.</span><br /> <span style="font-family:arial, helvetica, sans-serif;">Now check this out. While Lecrae focuses on his target, he is not limited to one sound. If you look at his body of work, his sound is all over the place from pop to more down south trap muzik thus allowing him to reach a wider audience.</span></p>
<p><span class="font-size-3"><strong><span style="font-family:arial, helvetica, sans-serif;">2. Lecrae's fans and followers feel like they belong to an elite club.</span></strong></span></p>
<p><span style="font-family:arial, helvetica, sans-serif;">Call it what you want. A Clique, crew, gang or family. It's human nature to want to belong to something. One T.V. show with is strong following is ABC's "Scandal." This show is about a "fixer" named Olivia Pope. If you are a person of power and you get into trouble you want Ms. Pope and her team to "Handle it." She calls her team "Gladiators." Fans and followers of the show are also called Gladiators and they use that term with pride. Lecrae created a crew called "116 Clique." Now crews are nothing new in Christian Hip Hop. Infact it seems like everyone is apart of some clique, crew or group. Tunnel Ratz, The Crossmovement, W.L.A.K, Humble Beast, SCMGWP.... But Lecrae did something different. He created a crew that anyone can be a member of.</span></p>
<p><span class="font-size-3"><strong><span style="font-family:arial, helvetica, sans-serif;">3. Lecrae gave that elite club an interesting image.</span></strong></span></p>
<p><span style="font-family:arial, helvetica, sans-serif;">Once he developed the image for 116 (for example, what 116 means) he communicated it to his inner circle first, then to the public. Your core must fully be on board and believe in your vision 100 percent. When your lieutenants are all in, your following will begin to grow organically.</span><br /> <span style="font-family:arial, helvetica, sans-serif;">Lecrae is clear about what he stands for, inside and outside his company and the 116 Clique. His personal priorities, values, and principles set the culture. The best way to be clear about them is to regularly engage crew members, the fans, and influencers. 116 is not a church. But it teaches younger people that you can be a Christian and be tatted up. You can rock a hat to the back, baggy jeans, and a white tee to church. Yes you can dress like that and still know the Word of Yah just as well as any preacher. 116 is not only the name of the crew, it's also a rallying cry. The 116 Clique is named after the Bible verse Romans 1:16,</span></p>
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<p><span style="font-family:arial, helvetica, sans-serif;">"For I am not ashamed of the gospel: for it is the power of God unto salvation to everyone that believes; to the Jew first, and also to the Gentile."</span></p>
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<p><span style="font-family:arial, helvetica, sans-serif;">That means acknowledging the power of the Gospel and the divine calling to proclaim it in every area of your life. "We can lay our lives down to serve and glorify God in everything we do." For younger Christians that are not feeling old time religion, 116 (though not a church) provides something new and fresh.</span></p>
<p><strong><span class="font-size-3" style="font-family:'arial black', 'avant garde';"><a href="http://www.theoraclemag.com/profiles/blogs/why-lecrae-is-the-hottest-christian-hip-hop-artist-in-history-a-1" target="_blank">PLEASE CLICK HERE TO READ PART 2</a></span></strong></p>
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