How Rapper Lecrae Moore Changed Hip Hop Music Industry In 2014

Christian artist Lecrae Moore, better known as Lecrae, wowed the music world in 2014 with his No. 1 album, Anomaly, which simultaneously topped the Gospel Album charts and the Billboard 200.

In 2012, Lecrae won the Grammy for Best Gospel Album with his album "Gravity," becoming the first purely hip-hop artist to ever win the award.

This year, his hit single "All I need Is You" is nominated for Best Rap Performance at the 2015 Grammys--a once-again unprecedented feat in the world of Christian hip hop.

But Lecrae's biggest accomplishment, argues Daily Beast contributor Stereo Williams, is his impressive ability to "chi[p] away at mainstream hip-hop's prejudices towards Christianity-while at the same time breaking down the Christian misgivings about hip-hop."

"For a long time, because the music wasn't up to par, it marginalized the message," explains Andy Mineo, who is featured on Lecrae's latest hit, "Say I Won't." "Now, you put Lecrae out here-nominated for three Grammys; right next to Drake and Kendrick and Eminem and anybody else. So the music is banging and I think the message is weaved in there, too. They can't deny the artistry at this point. That's been helping that conversation. I have definitely seen not as much of an 'us vs. them' mentality anymore."

Lecrae's massive success partially stems from his shying away from the Christian music stereotype. In an interview with the Atlantic, the 35 year old rapper, whose lyrics focus on issues including slavery, adultery, and abortion, clarified that he is not a "Christian rapper," but a rapper who happens to be a Christian.

"His lyrics also defy the dominant mores of the genre," The Atlantic reported. "While Drake raps about his piles of cash in songs like 'Headlines' ... (Lecrae) mocks the materialism of most rap."

"I think listeners like to be challenged from time to time," Lecrae told The Boombox. "We're creative, we are innovative. I think our music should reflect that. I think when people listen to my music it's a reflection of who we are. We're human beings. We're made in God's image. We're creative, purposeful beings and I want my music to reflect that reality."

When asked about the major pitfalls that can come along with success, Lecrae says he isn't worried.



Read more: http://www.gospelherald.com/articles/53772/20141229/how-rapper-lecrae-moore-changed-the-hip-hop-music-industry-in-2014.htm#ixzz3NX3Zl4t8

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Prince Malachi is the founder of The Oracle Network and the Streetwear brand Y.A.H. Apparel

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