Nike's online sales reportedly increased by 31 percent after its new Colin Kaepernick campaign, which has caused a stir of controversy. Find out more about the sales numbers here.
While many were celebrating Labor Day, Nike kicked off the week with a bang by naming Colin Kaepernick as the face of its 30th anniversary "Just Do It" campaign.
The polarizing ad drew plenty of support from consumers and Kaepernick's peers alike, but not everyone got behind the message, with some people calling for boycotts against the Swoosh. Unsurprisingly, president Donald Trump even got in on the debate, tweeting numerous shots at Nike throughout the week.
But despite talks of buyer backlash, data shows that Nike is actually thriving amid the controversy. Today, MarketWatch published findings from e-commerce research company Edison Trends which indicate that the Swoosh nearly doubled its Labor Day Weekend numbers from the year prior.
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