This Sept. 16, 2012 photo released by NBC shows Lester Holt on the set of “Today” in New York. (Photo: Charles Sykes, AP)
NBC’s viewers aren’t missing Brian Williams.
Its Nightly News, with substitute anchor Lester Holt, averaged a first-place 10.1 million viewers last week, a 416,000-viewer advantage over ABC’s World News with David Muir that widened slightly from the previous week, the first full week after Williams’ six-month suspension, when NBC claimed a 398,000-viewer advantage. ABC averaged 9.7 million last week, while the CBS Evening News with Scott Pelley, a perennial third-place finisher, netted 8.5 million.
Among the core audience of adults ages 25 to 54 that network newscasts sell to advertisers, ABC had a tiny edge last week, with 2.57 million viewers to NBC’s 2.55 million, reversing the previous week’s pecking order. (CBS had 2.03 million.)
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SOURCE: USA Today
Gary Levin
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