"Social media drives the narrative. It also empowers the consumer, the fan. It gives them a megaphone that they never had before." -- David E. Johnson, CEO/Strategic VisionAh, the power of making noise.
By now you know that A&E has succumbed to the beat-down by fans and sponsors of "Duck Dynasty" and brought family patriarch Phil Robertson back to the show.
Robertson, you may recall, was on suspension for remarks he made in GQ in regards to homosexuals and African-Americans nearly a week ago.
During his suspension, which was supposed to be "indefinite," his family members (who co-star on the show with him) threatened to walk unless he was brought back.
These actions bring some serious questions to light, mainly: What does this say about the Duck Dynasty brand, where do they go from here, and what lessons can be learned from this?
When EURweb publisher Lee Bailey got an invitation to interview public relations and branding expert David E. Johnson, CEO of Strategic Vision, LLC, to put answers to some of these questions, he jumped on the opportunity. Johnson, after all, has appeared on CNN, CNBC, FOX News Channel, and CBS for his expertise.
Source: EURWeb.com
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