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Lonzo Ball has donned Nike and Adidas brand shoes in recent summer league games with the Los Angeles Lakers, along with his own expensive ZO2 shoe. And according to dear old dad, LaVar Ball, doing so was a “statement” to those companies.

“It’s making a statement to the brands of what they could have had with an open mind,” the patriarch said, via text to Darren Rovell of ESPN. “The players are the brand ambassadors. The brand is nothing without the players.”

Ball also said Lonzo Ball is open for business as far as endorsements go, with a caveat.

“If the price is right. Quite frankly we are officially in the shoe game, and are a billion dollar brand either way.”

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Prince Malachi is the founder of The Oracle Network and the Streetwear brand Y.A.H. Apparel

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