Perhaps one of the toughest things to do as an artist is stand out. In an endless sea of hundreds and even thousands of artists, there are so many bands, artists, and shows happening. So how do you get your music heard by people and build a fanbase? We’ll tell you in this Artist Tip.
This may sound stupid and obvious, but be REALLY GOOD. If you’re in a band, make sure you build your sound with talented musicians. One weak link in a band can sabotage it for everyone. When performing live, perform tight and together. Rehearse, practice, and make sure you are ready to perform live. There are plenty of artists, even professional ones, who sound incredible on recordings but horrible live. The best shows are ones where the recordings and performance almost sound identical but with the big sound of a live experience.
While on the subject of performing, what are you doing to make your audience’s experience memorable? Anyone can go up there and shred a guitar and babble some lyrics. Remember, more often than not people are spending their hard-earned money to watch you in a live setting. They don’t want to be bored and don’t want to leave unimpressed.
Perform in front of three people like you would 3,000. You never know who might be in the crowd watching whose life you can change and similarly have them change your life. A record deal, endorsement, big payday, etc can be just one casual record executive away who just grabbed a quick drink at a bar. These things have happened!
So make sure you look alive on stage! Lead singers, rappers, singer/songwriters, have a blast, jump around, speak to the crowd, have fun and engage with the audience. Let them know where they can hear more music or follow you on socials. Announce the names of songs, teach them a chorus before you sing it, throw some merch into the crowd. Think of the things you’d love to see your favorite bands do and do them!
Oh yeah, merch! It’s important for artists to have merch. It’s basically a walking billboard for whoever rocks your stuff. Most creatives make t-shirts, hats, hoodies, CDs, and business cards. Think outside the box. Maybe you can make a custom USB that has your music on it. Or, you can try creating drumsticks, guitar picks, or drumheads. Heck, you can try making some socks or car air fresheners. Whatever it may be, be unique and creative.
The post How To Build a Fan Base & Make An Impact (Artist Tip) appeared first on New H2O.