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CoverGirl knows that a 40-shade foundation range isn't nearly enough — when it comes to inclusivity and diversity in beauty products, other products and color options matter just as much.

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Introducing #COVERGIRL's NEW Full Spectrum Collection, now available @ultabeauty! This collection was scientifically designed to celebrate Women of Color and features super rich pigments and bold shades that stand out! ?????????????????? #IAmWhatIMakeUp #COVERGIRLCrueltyFree #COVERGIRLMADE

A post shared by COVERGIRL (@covergirl) on Dec 10, 2018 at 7:40am PST

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Another exciting addition to Full Spectrum is a matte skin primer, which preps the skin for foundation application, extends its wear, and provides protection from the sun with an invisible SPF.

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According to Refinery29, the new line was even developed by a team of women of color who spent nearly two years measuring darker skin tones against the formulas, as well as surveying their needs and desires when it came to product performance, finishes, and colors.

Staying true to the brand's mission to provide quality but affordable products to all women, nothing in the line tops $13.50. You can pick up the line now in Ulta, where it's available exclusively until early 2019. Starting in February, Full Spectrum will rollout in drugstores nationwide. Read More Here

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Prince Malachi is the founder of The Oracle Network and the Streetwear brand Y.A.H. Apparel

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