The 32-year-old Christian rapper says biblical manhood is the key to stopping fatherlessness in Atlanta and beyond.
"Be the last of a dying breed, it's time that we man up." That's the last line of the new "Man Up Anthem" from Christian rap group 116 Clique. The song is just one sliver of a growing campaign launched last year by rapper Lecrae, 32, and his Reach Records in Atlanta, to get young men in hip-hop culture to "man up" into responsible husbands and fathers across the country.
Lecrae, whose outspoken faith and creative rhymes have gained the attention of John Piper
alike, has skyrocketing album sales for a Christian hip-hop artist, landing on Billboard's top 200 and independent album charts. But the Houston native is determined to steward his recent fame to address chronic social ills affecting communities nationwide, one man at a time.
"Everybody on staff at ReachLife [Ministries] and the artists at Reach Records realized that biblical masculinity was one of the things lacking in culture, specifically urban culture," said Lecrae in a recent phone interview with Christianity Today
. The Man Up Campaign
--including a film, concert series, album, and curriculum for church and small group use--was born out of this deep need for a godly model of manhood, as well as Lecrae's own story.
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